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Mint Kolkata
|April 04, 2025
Direct-to-consumer online brands should consider venturing into offline retail as soon as they hit the ₹100-crore mark to prevent stagnation of revenues and open up sales channels, said Swati Kulkarni, director at early-stage venture capital firm Fireside Ventures.
"At ₹100-crore scale, brands should consciously think of going offline. I'm not suggesting bombarding the general trade channel with your products, but start small. Try it out in a city or in a small cluster and see how it is working," Kulkarni said during a panel discussion at the Mint India Investment Summit 2025.
However, scaling offline retail is very different online as it requires clarity and sharpness of stock-keeping units, he added.
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