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Not ads, user spend fuels Rooter's 120% FY25 revenue leap
Mint Kolkata
|May 29, 2025
Rooter, a game streaming startup that began life as a sports fan engagement platform in 2016, is rewriting its playbook yet again.
Rooter, a game streaming startup that began life as a sports fan engagement platform in 2016, is rewriting its playbook yet again. In its sharpest pivot so far, the firm has doubled down on gaming commerce, helping clock $10 million (₹82 crore) in revenue in FY25, a 120% year-on-year jump. Besides, almost 70% of the revenue came from users, and not advertisers.
At the heart of this transformation is Rooter Shop, an in-app marketplace that allows gamers to buy virtual currencies, gaming vouchers, and gift cards. In just six months since its launch, Rooter Shop emerged as the fastest-growing revenue channel for the platform.
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