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Colors fuses social issues, reality hits
Mint Kolkata
|August 14, 2025
As the general entertainment category (GEC) grapples with audience fatigue and a shortage of fresh storytelling, JioStar's Colors is betting big on a two-pronged strategy: socially-rooted fiction and high-impact non-fiction.
Known for raising issues like child marriage and transgender rights, the channel is riding the popularity of reality hits Bigg Boss and Khatron Ke Khiladi to stay relevant across television and digital.
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FLERE HISTORIER FRA Mint Kolkata
Mint Kolkata
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