Trent to add, scale a new brand every 5 yrs

Trent Ltd, the Tata Group company behind the billion-dollar fashion brand Zudio, aims to introduce a new brand to its portfolio every five years, its CEO said on Friday.

- Vaeshnavi Kasthuril

"Trent is not just about one brand; it serves as a platform, and that's how we approach it. Our focus is on the ability to originate, incubate, and scale brands," P. Venkatasalu, CEO Trent, said at the launch of Westside's YNG collection in Bengaluru. "Why can't we create more billion-dollar brands?" he said. "Incorporating one new brand into our portfolio every five years is, I believe, very powerful."

Trent has added three new brands to its portfolio in the past five years—Utsah, Samoh, and recently Burnt Toast—while also expanding Zudio Beauty into a standalone format. This builds on its core lineup of Zudio, the value fashion brand; Westside, which targets a premium audience; and Star, for food and grocery.