Prøve GULL - Gratis

Sunscreens face a reality check—Indian skin tones take the spotlight

Mint Hyderabad

|

October 07, 2025

Is your sunscreen the right one for your tropical skin tone? India’s first-ever standardized testing protocol for sunscreens adds a new measurement layer for a more accurate categorisation of India’s diverse skin tones.

- Priyanka Sharma priyanka.sharma@livemint.com

Sunscreens face a reality check—Indian skin tones take the spotlight

For years, India's $523-million sunscreen market has operated without a uniform testing framework.

(MINT)

For years, India's $523-million sunscreen market has operated without a uniform testing framework, allowing manufacturers to use different methods to determine the sun protection factor (SPF), often resulting in misleading and inconsistent claims.

To address this, the Bureau of Indian Standards (BIS) collaborated with the Indian Beauty and Hygiene Association to develop comprehensive and transparent testing protocols to evaluate sunscreen efficacy. This includes both the International Organization for Standardization (ISO) framework and a scientific classification system that can more accurately measure various skin complexions.

FLERE HISTORIER FRA Mint Hyderabad

Mint Hyderabad

Mint Hyderabad

For Donald Trump, the Warner megadeal talks are all about CNN

The fate of Warner Bros.

time to read

3 mins

December 12, 2025

Mint Hyderabad

DCGI flags single-drug malaria pills’ illegal sales

A nationwide ban on the drug was imposed in 2009. BLOOMBERG

time to read

1 mins

December 12, 2025

Mint Hyderabad

Coca-Cola's COO Braun to become new CEO

Coca-Cola Co, said chief executive officer (CEO) James Quincey is stepping down and will be replaced at the end of March by Henrique Braun, the company’s chief operating officer (COO).

time to read

1 min

December 12, 2025

Mint Hyderabad

Labour codes: The state must do what it has promised

India's government finally announced the implementation of the four labour codes passed by Parliament about five years ago, starting 21 November 2025.

time to read

3 mins

December 12, 2025

Mint Hyderabad

IndiGo jolt: Is the megacorp becoming the new state?

Under India's new economic order, consumption has become a dependency, mediated—beyond choice—by ownership of infrastructure.

time to read

3 mins

December 12, 2025

Mint Hyderabad

Mint Hyderabad

Mexican tariff wave to slam $2 bn auto exports from India

India Inc. faces another external shock to its automotive export engine, with Mexico imposing steep tariffs of up to 50% on passenger vehicles, two-wheelers and auto components from several Asian nations, including India.

time to read

1 min

December 12, 2025

Mint Hyderabad

Mint Hyderabad

Tech's promise: An upside-down enlargement of the leisure class?

Elon Musk’s vision of a jobless future full of leisure and wealth for ordinary folks upends all we know about human history

time to read

4 mins

December 12, 2025

Mint Hyderabad

Budweiser signs 2-year ICC deal for key events

AB InBev, the maker of Budweiser beer, has announced a two-year sponsorship contract with the International Cricket Council on Thursday, spanning men’s and women’s tournaments in all formats from 2026.

time to read

1 min

December 12, 2025

Mint Hyderabad

US bombers join Japanese jets in show of force

The move follows Chinese and Russian drills in the skies and seas around Japan, South Korea

time to read

1 mins

December 12, 2025

Mint Hyderabad

EC extends SIR dates in six states, UTs

The Election Commission (EC) on Thursday extended the timeline for special intensive revision (SIR) of electoral rolls in six states and Union territories (UTs) following requests from the respective chief electoral officers.

time to read

1 min

December 12, 2025

Listen

Translate

Share

-
+

Change font size