Ranveer Singh's protein snack firm Super You eyes bulk-up

Super You, the one-yearold functional protein foods snacking brand, co-founded by actor Ranveer Singh and Nikunj Biyani, is attracting attention from private investors who are looking to back startups offering innovative products in the burgeoning protein space.

- Sowmya Ramasubramanian

The Mumbai-based startup is in late stage talks to secure as much as ₹150 crore in Series B funding from new and existing investors, including DSG Consumer Partners, two people with direct knowledge told Mint. The round is expected to value the company at upwards of₹500 crore, they said.

"It's been around for a year, but there's so much interest. A big reason is that investors are looking for brands serving a lot more than the routine protein powders," said one of the persons, asking not to be named. Super You's co-founder Nikunj Biyani and DSG Consumer Partners declined to comment on Mint's queries.

The development comes less than a year since the firm raised undisclosed Series A funding from Rainmatter Capital, the venture capital arm of fintech firm Zerodha. Part of private equity firm Everstone Group, DSG makes early-stage investments in consumer-facing brands in India and Southeast Asia.