Personal shoppers lift India’s premium fashion retail sales

Stylists help customers mix and match outfits, boosting confidence and setting brands apart

- Suneera Tandon

Shoppers Stop offers personal shoppers to all customers, generating ₹273.5 crore or 25% of quarterly revenue, from an average ₹15,500 per guided transaction.

Indian shoppers are no longer just buying clothes—they’re buying the experience of being styled. Demand for personal shopper services is growing as consumers seek premium, curated in-store experiences, especially for occasions like weddings and festivals.

Personal shoppers are trained retail professionals or stylists who assist customers in selecting and styling their clothing. Unlike regular store staff, they suggest new styles and mix outfits, making buyers more confident about their purchases. This not only enhances the brand experience but also sets it apart from its peers.