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Novo bets on Emcure in obesity-drug war
Mint Hyderabad
|November 11, 2025
Danish drugmaker Novo Nordisk on Monday announced an exclusive partnership with Punebased Emcure Pharmaceuticals to distribute its weightloss therapy semaglutide, as competition in India's fastgrowing anti-obesity drug market heats up.
Novo and Emcure will launch semaglutide under a new brand name, Poviztra.
(REUTERS)
US drug giant Eli Lilly had announced a similar tie-up last month with Mumbai-headquartered Cipla for its antiobesity drug Tirzepatide.
Novo and Emcure will launch semaglutide under a new brand name, Poviztra, as a 2.4mg weekly injection, they said in a statement. The companies did not yet reveal the pricing plan and launch date, but said they would be "very competitive" in pricing.
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