From days to minutes: AI fuels influencer content boom

Artificial intelligence (AI) has transformed influencer content creation, automating almost every manual task.

- Pratishtha Bagai [e-mail]

Creators use AI to script, clone voices, auto-edit, and automate DMs, cutting production costs by up to 75%. What once took days now takes minutes, enabling many to produce 5-6 videos daily and boost earnings nearly 15. fold.

Take Ashish Kaushik, a Patna-based travel content creator with over'58,800 followers, whose reel on Vietnam travel went viral for its Aledits. With more than 253,000 views and nearly 19,000 likes, the video not only brought a flood of enquiries about his editing process but also secured him a brand deal with an auto sector giant.

“Using AI for the first time to recreate my travel to a lesser-known location in Bihar, Rohtas fort made me realise how eerily these generated videos resembled the real ones. This can be a disruption point even for travel content that thrives on human presence,” Kaushik said.