Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Wearables cos go premium, eye overseas as local sales dip
Mint Chennai
|October 31, 2025
India’s entry-level wearables market, once the hottest segment in consumer electronics, is cooling as demand tapers.
Companies in the space such as initial public offering (IPO)-bound boAt and rivals, Noise, Fire-Boltt, and GoBoult have a contrarian fix: they are betting that a shift in focus to premium products and overseas markets will offset the slowdown and bring back the mojo.
The underlying trend that is egging these companies is a slight uptick in prices of wearables in recent months. The average selling price (ASP) for wearables rose from $20.60 to $21.70 year-on-year in Q2 2025, according to data by IDC, a research firm.
This, even as, India’s wearables market fell 11.3% yo-y in calendar 2024 to 119 million units—the first annual decline for the category. See chart on how Q2 shipments stack up against last year, category by category.
Denne historien er fra October 31, 2025-utgaven av Mint Chennai.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint Chennai
Mint Chennai
Hospitals ramp up against chem risks
Driven by the escalating risks of rapid industrial expansion, India is rolling out major new public health measures to combat chemical emergencies, which significantly enhance hospitals’ response to local chemical threats and improve their capacity to manage a sudden surge of patients, as per officials and documents reviewed by Mint.
1 min
October 31, 2025
Mint Chennai
Speed up development in states that need to catch up with others
India's lagging states have little space for fiscal expansion but could make public spending on social schemes more efficient
4 mins
October 31, 2025
Mint Chennai
Rate shocks in Asia show why economists should be sceptics
The words of governors may not reflect underlying considerations
3 mins
October 31, 2025
Mint Chennai
Trump meets with Xi, declares immediate cut to tariffs
U.S.-China summit offers relief to both sides while high-stakes rivalry carries on
5 mins
October 31, 2025
Mint Chennai
Lodha Developers Q2 profit rises 87%
Lodha Developers Ltd’s net profit jumped 86.6% jump to ₹789.8 crore in the July-September quarter, against ₹423.1 crore in the corresponding year-ago period.
1 min
October 31, 2025
Mint Chennai
The upliftment of Bihar calls for an entirely new policy approach
Political parties are promising giveaways but appear unable to focus on the basics of development
3 mins
October 31, 2025
Mint Chennai
Fed divisions reveal new caution over continued cuts
Federal Reserve Chair Jerome Powell delivered a blunt message for investors who have assumed the central bank would be on cruise control toward a third rate cut in December: Not so fast.
4 mins
October 31, 2025
Mint Chennai
Europe winter, Russia damage to lift petro-products demand
continue in months ahead.
2 mins
October 31, 2025
Mint Chennai
Where technology ambition meets capital crunch
India’s technology sector stands at a critical inflection point— flush with talent, buzzing with innovation, but still searching for the capital and policy vision to match its ambition.
4 mins
October 31, 2025
Mint Chennai
boAt’s post-IPO dream of a premium avatar to face a tough reality
Five years ago, during the covid-19 pandemic, a crop of homegrown electronics brands flooded the market with near-identical smartwatches and wireless earbuds as they vied to offer the cheapest versions of these products.
2 mins
October 31, 2025
Listen
Translate
Change font size