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Saregama to liven up its biz with live events, kids' shows
Mint Chennai
|November 10, 2025
After decades built on nostalgia, Saregama India Ltd is turning up the volume on its live entertainment business-placing bigger bets on concerts, musicals, and kids' shows to turn its vast music catalogue into a stronger growth engine amid slowing music streams.
Vikram Mehra, managing director, Saregama India.
The music label, part of the RP-Sanjiv Goenka Group, which forayed into live events about two years ago is looking to strengthen the game with a three-pronged strategy. The company that has done around 100 shows across 40 cities and nine countries, is targeting younger Gen Z and millennial audiences with artist-led shows featuring the likes of Diljit Dosanjh and Himesh Reshammiya.
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