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Influencers reel as betting app endorsements face ban
Mint Chennai
|August 21, 2025
The glitzy world of India's social media influencers—long fueled by lucrative brand deals with online gaming companies—is facing an unexpected downturn.
The glitzy world of India's social media influencers—long fueled by lucrative brand deals with online gaming companies—is facing an unexpected downturn. With the introduction of the Promotion and Regulation of Online Gaming Bill, 2025, in Parliament, influencer incomes are projected to take a substantial hit, as money-spinning collaborations with real-money gaming platforms come under a blanket ban.
As per the bill, which was passed by the Lok Sabha on Wednesday, creators endorsing such betting apps can face a prison term of two years and a fine of up to ₹50 lakh.
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