Digital Address Books Become Memory Keepers

The digitization of address books has transformed locations from static coordinates into living proxies of connection and meaning

- Shephali Bhatt

Saving addresses on apps has added fluency to Megha Bhatnagar's love language of gifting. A quick search for a PIN code in the top address bar of food delivery, quick commerce, or e-commerce apps brings up the addresses of her relatives, from Kanpur to Gwalior and beyond, that she has saved beforehand. Just a tap to select the desired address, and she's ready to send everything from Rakhis to no-occasion gifts at a moment's notice. "Earlier, sending gifts to extended family in different cities meant days of planning—asking around the neighbourhood if someone was headed that way, or queuing at the post office to courier a parcel," says the 50-year-old retired school teacher from Agra. Now, with a few taps and an autofill, care and affection travel faster than ever.

The digitization of address books has transformed locations from static coordinates into living proxies of connection, memory, and meaning. How we store and use addresses online has arguably pushed consumer internet services—from e-commerce and q-commerce to hyperlocal delivery and travel platforms—to rethink and refine how they integrate address-related experiences into their platforms.

Over the last few years, consumer internet platforms have built more nuance into how addresses are used. Food delivery apps like Swiggy, Zomato now let users add voice instructions along with addresses to aid delivery personnel, and set address-specific preferences like including or skipping cutlery. You can even share addresses from apps like Zomato or Swiggy and their quick commerce counterparts, such as Blinkit and Instamart, with users outside the platform, allowing the recipient to automatically save the shared address to their address book on the respective apps.

E-commerce platforms like Amazon ask users to specify whether an address is of home or office to optimize delivery hours. Some even allow address changes after orders are placed, particularly for longer-duration deliveries.