Creators Take First Step to Self-Regulate

Indian Influencer Governance Council Launches a Voluntary Self-Regulatory Code for All Content Creators

- Pratishtha Bagai

A newly formed self-regulating body for content creators and influencers has introduced a code of standards for the community, meeting a much-required industry need following a recent spate of controversies.

The Indian Influencer Governance Council's guidelines, however, aren't legally binding on India's more than 4 million content creators the group represents.

IIGC's code of standards comprises 20 sections covering some key challenges India's influencer industry faces, including payment compliances, authenticity of the products being promoted, and emerging challenges such as artificial intelligence, or AI, influencers.

The council said its code of standards "establishes guided framework for influencers, ensuring that their content is legal, honest, transparent, and respectful of societal values".