Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Brands Sponsor Influencers at Global Events
Mint Chennai
|July 15, 2025
Companies like JioStar, Warner Bros, Heineken are roping in creators to attend and promote global events
Follower views on influencers' social media posts are becoming their tickets to global events such as Wimbledon, Coachella, and the F1 premiere. Companies such as JioStar, Warner Bros, and Heineken are roping in creators to attend and promote these events.
Take Sakshi Keswani, a comedy content creator with over 2 million followers on her Instagram handle @beingsuku_. JioStar has flown Keswani to London for the second time to create content around the ongoing Wimbledon matches at the central court. Previously, the streaming platform sponsored her to attend the English Football League in May 2024.
Denne historien er fra July 15, 2025-utgaven av Mint Chennai.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint Chennai
Mint Chennai
HC to hear Apple's plea on fine in Dec
Apple is challenging the new penalty math formula in India's competition law.
1 min
November 27, 2025
Mint Chennai
India’s labour reforms promote inclusion as well as productivity
The codes are designed to work in the interests of our workforce while supporting economic growth
3 mins
November 27, 2025
Mint Chennai
Flexi-cap funds in focus as smids falter
A silent pivot
3 mins
November 27, 2025
Mint Chennai
States to raise more debt from market
State borrowing through state development loans (SDLs), which had briefly eased in October after a surge earlier in the year, rose again in November as several major states returned to the market with large auctions, according to the latest Reserve Bank of India (RBI) data.
1 mins
November 27, 2025
Mint Chennai
Sebi eases adviser, analyst's norms
Markets regulator Sebi has relaxed the educational qualification criteria for Investment Advisers (IAs) and Research Analysts (RAs), allowing graduates from any discipline to apply for registration.
1 min
November 27, 2025
Mint Chennai
Fintechs turn fund magnets with cross-border licensing
Funders see growth prospects in central bank's payment aggregator-cross border licensing
3 mins
November 27, 2025
Mint Chennai
Uber India valuation surges amid battle with Ola, Rapido
November funding values shares 41% higher than the previous round in May 2023
2 mins
November 27, 2025
Mint Chennai
MO Alternates launches its maiden private credit fund
The %3,000 crore fund has drawn capital from family offices, ultra-HNIs and institutions
3 mins
November 27, 2025
Mint Chennai
Taxpayer base soars, but return filings lag sharply: CBDT data
India’s income tax base is growing faster than the number of those conscientiously filing returns, driven by the expanding reach of the tax deducted at source (TDS) system, according to latest data from the central board of direct taxes (CBDT).
1 min
November 27, 2025
Mint Chennai
A new wave of FDI could help the country stare down uncertainty
India-bound investments in future-focused sectors could favour faster economic growth amid shifting geopolitical dynamics
4 mins
November 27, 2025
Listen
Translate
Change font size