Prøve GULL - Gratis
Fake Managers Derail India Influencer Deals
Mint Bangalore
|May 26, 2025
Creators lost about ₹350 crore worth of brand deals in 2024
For India's content creators chasing deals with brands, imposters posing as their managers are becoming a big risk.
India's over four million influencers lost about ₹350 crore worth of brand deals in 2024 because unauthorized managers tried negotiating deals for them but failed, according to a report by Hashfame, a networking platform for creators and marketers, exclusively shared with Mint.
"More than 55% of Indian content creators are losing brand deals not because of poor performance or content misalignment, but due to misrepresentation and the lack of direct access caused by unverified or fake talent managers," read the report that surveyed over 32,000 content creators across India.
India's influencer industry, estimated to touch ₹3,375 crore by 2026, according to EY, is shadowed by talent management businesses. These agencies negotiate endorsement deals from brands for influencers in exchange for a commission.
Denne historien er fra May 26, 2025-utgaven av Mint Bangalore.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint Bangalore
Mint Bangalore
Takaichi’s policies will not be Abenomics 2.0: That's alright
Japan does not need another short-lived Abe-style shot of stimulus
3 mins
October 14, 2025
Mint Bangalore
Your guide to a joyful, guilt-free festive season
Experts share simple tips to help you practise mindful indulgence
2 mins
October 14, 2025
Mint Bangalore
Direct tax collections grow 6.3% to ₹11.9 tn
The Centre has netted ₹11.89 trillion in corporate and personal income taxes, including securities transaction tax, so far this financial year, showing a 6.3% rise from last year.
1 min
October 14, 2025
Mint Bangalore
India and Canada to strengthen relations
India and Canada agreed on Monday on a new roadmap for their relations after talks between their foreign ministers in New Delhi, as both countries seek to mend ties strained over the killing of a Canadian Sikh separatist.
1 min
October 14, 2025
Mint Bangalore
General Atlantic to lead Snapmint round
Consumer lending platform Snapmint is in the process of raising $100 million in a fundraising round led by General Atlantic alongside existing investors including Elev8 Venture Partners and Kae Capital, four people familiar with the matter said.
1 mins
October 14, 2025
Mint Bangalore
SC dismisses Asian Paints’ plea challenging CCI probe
A setback for Asian Paints Ltd, the Supreme Court on Monday refused to entertain the company’s plea challenging an antitrust investigation launched by the Competition Commission of India (CCI) following a complaint by Grasim Industries’ decorative paints arm, Birla Opus.
1 min
October 14, 2025
Mint Bangalore
Hamas frees all living Israeli hostages
Hamas freed all 20 remaining living Israeli hostages from the Gaza Strip on Monday morning, following a US-led deal reached late last week.
2 mins
October 14, 2025
Mint Bangalore
Emirates NBD eyes stake in RBL Bank
Talks between the two picked up after Sumitomo completed the acquisition of 20% in Yes Bank in September.
3 mins
October 14, 2025
Mint Bangalore
Gold futures hit record ₹1.23L/10g
Gold prices on Monday surged by ₹2,613 to hit a fresh peak of ₹1,23,977 per 10g in the domestic futures trade, buoyed by renewed US-China trade tensions, a prolonged US government shutdown, and growing global economic uncertainty that spurred safe-haven demand.
1 min
October 14, 2025
Mint Bangalore
Airlines face $11 bn supply chain hit in 2025, Iata says
Global airlines face more than $11 billion in extra costs from supply chain disruption this year, a leading industry group said on Monday, in a report likely to rekindle debate over competition in the $250-billion aerospace industry.
1 mins
October 14, 2025
Listen
Translate
Change font size