Britannia Eyes 50% Rural Sales Share by '29

Britannia expects half of its domestic sales to come from rural markets in the next 3 to 4 years, as it is expanding its distribution network to increase presence in those regions with aspirational buying preferences, said its vice chairman and managing director Varun Berry.

- PTI

The rural market is "very important", where the maker of Good Day, Marie Gold, and Tiger biscuits reported growth in double-digits in the latest April-June quarter, and is now amplifying reach through direct distribution to have a "continuous stream" of products being available in those far-flung markets, he added.