'Always have a data bank of answers'

Clovia's Pankaj Vermani on the importance of taking notes all the time

- Shail Desai

In 2012, Pankaj Vermani and his wife Neha had a routine conversation about the lack of quality inner wear brands in the market.

It brought back memories from the time Vermani had spent at his father's shop in Meerut, where he observed the discomfort women experienced while buying lingerie.

“Lingerie hadn't kept pace with outerwear. There was little innovation in design and a limited choice of sizes. We wanted to reimagine this experience end-to-end—from design to supply chain and how the product reached the customer,” says Vermani, 47, founder-CEO, Clovia.