AI Steps into Director's Chair as Bollywood Rethinks Filmmaking

AI is driving faster scripts, smarter visuals and leaner budgets—refining creativity while disrupting storytelling

- Lata Jha

Actor and filmmaker Ajay Devgn's move to launch Prismix, an AI-driven media company specializing in generative AI storytelling, will further pave the way for artificial intelligence in mainstream Bollywood.

While some studios were already using these technologies for scripting, post-production, and even marketing to target audiences, experts said such moves will only propel more production houses to invest in these technologies to cut costs without truly replacing manpower.

In fact, India's first AI-generated feature film, Naisha, will arrive in theatres in May.