The Curious Case of A-List Celebrities Staying Away From Endorsements

Endorsements also depend on image alignment, and not every big name aligns with the messaging of a certain brand

- Lata Jha

Experts say, "There is a mix of factors at play. Some celebs are incredibly selective due to their personal values and brand alignment. Others might be prioritizing core careers in acting or sports. And in others, public perception or personal brand can also play a significant role in the opportunities that come their way. It's a reminder that fame and success don't automatically translate into a packed endorsement portfolio," said Rajni Daswani, director, digital marketing, SoCheers, a digital agency.