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The cult of Lollapalooza and the fault lines in India's events infra
Mint Ahmedabad
|March 28, 2025
The third edition of Lollapalooza India witnessed over 60,000 attendees and a star-studded lineup
With over 60,000 attendees and a star-studded lineup featuring global acts like Green Day and Shawn Mendes, the third edition of Lollapalooza India held earlier this month reinforced the Chicago-born festival's growing clout in the country's live entertainment landscape.
Organized by BookMyShow Live, the event clocked record ticket sales and saw strong interest from brands across sectors. But behind the scenes, the challenges of staging a global-format festival in India remain stark.
"Infrastructure remains a major hurdle," said Anil Makhija, chief operating officer-live entertainment and venues, at BookMyShow. "Events of this scale are labour-intensive and require extensive planning. We have to essentially build everything from the ground up."
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