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Officer's Choice maker plans to add 2-3 brands in FY26
Mint Ahmedabad
|March 18, 2025
Allied Blenders and Distillers Ltd (ABD) is betting on high-quality aged spirits to overcome stagnation in the Indian liquor market and drive future growth.
The liquor maker, best known for brands like Officer's Choice, plans to add two to three new brands over the next financial year, with an aim to increase the share of its "prestige-and-above" segments from 42% to 50%, MD Alok Gupta told Mint.
The luxury spirits segment—comprising 3% of the 410 million cases sold in 2024—accounts for over 20% of the alcobev industry's profits, according to data from the sector-specific consultancy IWSR.
Allied Blenders expects this market to expand more as a section of consumers continue to favour high-quality products.
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