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How Hollywood alienated a big chunk of Indian moviegoers in 2024
Mint Ahmedabad
|May 16, 2025
With a 17% dip in box office, 2024 marked one of Hollywood's weakest years in India in the past decade
Hollywood films commanded a big premium at Indian box office in 2024, with average ticket prices soaring to ₹245, significantly outpacing local language cinema, said the latest Ficci-EY media and entertainment report.
However, theatre owners are pushing back against this high-pricing strategy, warning that it is discouraging footfall, particularly in small towns, contributing to one of Hollywood's weakest box-office performances in the country in nearly a decade.
The average Hollywood ticket price of ₹245 towered over the all-India average of ₹134 and handily beat local languages like Hindi (₹203), the report said.
Theatre owners emphasize that despite dubbing efforts, Hollywood's insistence on high ticket prices in India is alienating a significant portion of the movie-going population at a time when fewer films are achieving commercial success.
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