Prøve GULL - Gratis
How Did We Become So Scared of Colour in Homes?
Mint Ahmedabad
|July 12, 2025
My sons and I have this rhetorical banter. One of us will ask: "Who is the most difficult person to know?" To which, one of us responds: "Myself." When people ask me what I do, I often say I write about design, but what I actually write about is homes. What makes a home the way it is? Why do we shape it the way we do? How do we think about it more deeply?
My sons and I have this rhetorical banter. One of us will ask: "Who is the most difficult person to know?" To which, one of us responds: "Myself." When people ask me what I do, I often say I write about design, but what I actually write about is homes. What makes a home the way it is? Why do we shape it the way we do? How do we think about it more deeply? As my mind sifts through the many spaces I've seen these past few weeks and conversations I've had about the topic of home, the conclusion that I've come to is that many folks are unaware of themselves as they begin making homes. It is a performance, our home. So many different types of performance. Performative authenticity. Performative minimalism.
I just sat through two days of research on the subject of Indian homes. A cascade of information about consumer segments and the sorts of homes people are making across various income groups and cities in the country. In the case of the vast majority of probably 100-plus residences surveyed, I'd say people had done far too much to their dwellings and mostly, and maybe unintentionally, as an act of exhibition. If you don't know yourself, at a very fundamental level, then it's very difficult to make a home that is more than just an illusion.
Denne historien er fra July 12, 2025-utgaven av Mint Ahmedabad.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint Ahmedabad
Mint Ahmedabad
'India shaping development paths'
India has demonstrated that economic growth and social inclusion can advance together and it is helping translate its success stories into global lessons for a more equitable world, a top official of the United Nations Development Programme (UNDP) said.
1 min
November 17, 2025
Mint Ahmedabad
Positives in IT, but fears remain
More than half of FY26 is out of the way, but for India's information technology (IT) companies, revenue visibility remains murky. Investors are swinging between hope and despair, as a recovery in revenue growth gets delayed.
2 mins
November 17, 2025
Mint Ahmedabad
'Chandrayaan-4 by '28, output to triple'
Indian Space Research Organisation is preparing for a busy phase with seven more launches this financial year, even as India's first human spaceflight is slated for 2027, chairman V. Narayanan said.
1 min
November 17, 2025
Mint Ahmedabad
Cash is cringe-worthy but let's not judge people's preferences
Electronic payments are taking over but paper money has its uses
3 mins
November 17, 2025
Mint Ahmedabad
PHYSICS WALLAH: SEEKING MOMENTUM IN THE SOUTH
The company lacks mass and velocity in the region. Will the IPO proceeds help it accelerate?
9 mins
November 17, 2025
Mint Ahmedabad
'50% firms run live AI use cases, but budgets still tight'
Nearly half of Indian firms have progressed beyond AI pilots to active deployment, with 47% reporting multiple generative AI use cases now live in production, according to a joint EY-CII report.
1 mins
November 17, 2025
Mint Ahmedabad
'Productivity needs focus, not long hours'
Veeba's founder Viraj Bahl on building a culture that values balance
2 mins
November 17, 2025
Mint Ahmedabad
White House hunts for ways to lower the cost of living
A proposal to give Americans direct payments of $2,000 or more. An antitrust probe into allegations that meatpacking companies are colluding to drive up beef prices. And a new plan to lower tariffs on coffee, fruit and other popular products.
4 mins
November 17, 2025
Mint Ahmedabad
SC may hear Sahara workers' plea today
The Supreme Court (SC) is scheduled to hear on Monday the interim pleas of employees seeking payment of their pending salaries from Sahara Group companies.
1 min
November 17, 2025
Mint Ahmedabad
IFC, two others likely to buy 49% in Hygenco in $250 million deal
produce 5 million tonnes (mt) of green hydrogen by 2030.
3 mins
November 17, 2025
Listen
Translate
Change font size
