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Non-metro cities fuel India’s online Diwali sales: Report
Millennium Post Delhi
|October 20, 2025
‘Scale of non-metros is staggering. Tier-3 cities alone accounted for 50.7% of all orders in 2025’
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NEW DELHI: Non-metro India has emerged as the powerhouse of this year’s online Diwali shopping, driving nearly three-fourths of total e-commerce volumes, with tier-3 cities alone contributing over 50 per cent, industry data shows.
According to logistics intelligence platform ClickPost, which analysed over 4.25 crore shipments, non-metro regions are now the fastest-growing and largest contributors to festive e-commerce.
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