Kerala attracted 2.22 crore VISITORS IN 2024

The state expects further growth in summer holidayers and promises total travel experience

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Expecting a massive uptick in domestic footfalls, 'Kerala Tourism', on February 13, rolled out in the national capital a whole range of enticing products ahead of the summer holidays, assuring vacationers of quality time and enthralling experiences.

"I want to firmly assure that Kerala's touristy appeal not only retains its enduring charm but also keeps evolving with innovative products and initiatives, strengthening the state's reputation as a welcoming and exciting place for all seasons," Kerala Tourism's Director Sikha Surendran said at a press conference in New Delhi on the sidelines of the 'Partnership Meet', in which a large number tourism stakeholders participated.

As domestic visitors account for a formidable chunk of Kerala's tourism sector, the state has launched an all-India campaign to firm up partnerships with stakeholders across the country to meet the surge, especially during the summer vacation for schools.

"Tourists from inside the country have always played a paramount role in making Kerala's tourism a throbbing enterprise. This has been the thrust of our pan-India promotional campaigns focusing on reinforcing the state's position as an all-season experiential tourism destination for a diverse range of visitors," she emphasised.

Kerala has witnessed a sharp uptick in domestic tourist arrivals, surpassing pre-pandemic levels in 2022 while their footfalls increased to a record number in 2023. The increase in footfalls continued in 2024 with 1,08,57,181 tourist arrivals from within the country in the first half of 2024 (January-June).

According to PTI, Kerala Tourism Minister P A Mohamed Riyas very recently claimed in the Assembly that there was a substantial increase in tourists to the state last year and the numbers were expected to increase with the implementation of the 'K-Homes' project.