The intimate afterlife

Wacoal launches campaign to give your old underwear a new chapter

- JESSICA PAG-IWAYAN

Undergarments may be small in size, but they play a significant role in everyone's wardrobe.

Often considered the first line of defense when dressing, these pieces offer support, comfort, and confidence. And while they may not take up much space, quality underwear—especially a well-made bra—often comes with a hefty price tag.

Let's face it: Women go the extra mile to care for their favorite bras, knowing that proper care can extend their lifespan. So when it's finally time to part ways with a beloved piece, it's never easy. But have you ever wondered where your old bras end up? Instead of tossing them into landfills where they contribute to environmental waste, there are better, more sustainable options—like giving them a second life.