SM City La Union: Gen Z mall with urban resort feels

Rising along the shoreline of the Surfing Capital of the North, SM City La Union stands as an architectural ode to coastal living, where nature, sustainability, and modern design flow together in harmony. Just a few waves away from Pagdaraoan Beach, SM's 89th mall reflects SM Supermalls' vision for people-centered, environmentally responsible, and community-driven development in the New Era of SM Supermalls.

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The architecture draws inspiration from the rhythm of the sea and the strength of the shore. Its façade combines clean, contemporary lines with local stonework, vertical fins, and greenery that soften the structure and blend it with the landscape. Inside, circular skylights allow natural light to flood the interiors, creating a bright, open environment that mirrors the coastline's calm and energy.

At the center of the atrium stands the Grand LED Staircase, a modern architectural highlight that brings motion and color to the space. Each illuminated step ripples with light, evoking the movement of waves. Overhead, a chandelier crafted from seashells and rattan showcases local craftsmanship, adding warmth through organic materials that capture the natural beauty of La Union.