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PH online gaming race heats up
Manila Bulletin
|June 6, 2025
The advertising industry will be the clear winner when more casino operators try to jump on the online gaming bandwagon since these new players will have to spend billions of pesos monthly just to get a foot into the market and take some market share away from the first movers.
Unicapital Securities research analyst Jeri R. Alfonso said Bloomberry Resorts Corp. of billionaire Enrique K. Razon Jr. will be launching its Megafunalo online gaming platform next month.
Abacus Securities Corp. said tycoon Andrew Tan’s Alliance Global Group Inc. will also be launching an online gaming platform, while Hann Holdings Inc. also revealed in its initial public offering (IPO) prospectus that it is also planning to enter the highly lucrative online gaming market.
It noted that Bloomberry confirmed it will spend heavily—in the order of at least P1 billion to P2 billion per quarter just on advertising and promotions—to help the online business get some traction.
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