Heart Evangelista's delightful discoveries at SM Store Makati

Where every floor is filled with everyday surprises to fit your personalized lifestyle needs

- BY JANE KINGSU-CHENG

Living “the luxurious life” has evolved over the years. Today, shopping is less about indulgence and more about alignment—with one’s lifestyle, values, and identity.

Purchases have become increasingly intentional, favoring quality over quantity and purpose over impulse.

Heart Evangelista, a style icon, artist, and global tastemaker, realized this shift early on. She is a favorite not just for her impeccable and refined taste, fashion, beauty, and lifestyle choices, but also for her thoughtful, intentional choices when it comes to luxury. During a recent visit to SM Store Makati with her sister Camille Ongpauco, she was seen discovering everyday surprises, “Meron na pala nito sa SM Store Makati!” Her shopping picks are personal, decided with purpose in mind, and even more joyful when finds are shared with loved ones. At SM Store Makati, Heart found more than just products—she found pieces that fit seamlessly into her dynamic lifestyle.

"It's so magical, there's so much to discover and shop for. Everything I need—and want—I can easily find them at the SM Store. I loved going through aisles of beauty products. I was pleasantly surprised that almost all of my favorite luxury and local beauty brands are already in SM Beauty."

- HEART EVANGELISTA

It’s no longer about collecting, but about developing a lifestyle that reflects who we are.