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E-wallet usage posts 75% rise in local retail

Manila Bulletin

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October 27, 2025

Amid the country’s push for digital transformation, e-wallet usage among sari-sari stores has surged by 75 percent, according to Filipino tech startup Packworks.

“Sari-sari stores are rapidly digitalizing their operations, driven by a significant increase in e-wallet use,” Packworks said in a report released on Friday, Oct. 24.

The report revealed that GCash and Maya are the dominant e-wallet platforms powering this shift. About 85 percent of store owners use GCash for business transactions, while 15 percent rely on Maya—underscoring the platforms’ growing importance in everyday retail operations.

Packworks data showed that half of the sari-sari store owners surveyed reported a 75-percent increase in e-wallet usage in their operations between January and August. Meanwhile, 20 percent saw usage double, another 20 percent recorded a 50-percent increase, and 10 percent reported a 10-percent rise.

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