Delivering real promises

Kojie.san celebrates beauty and trust with life-changing ‘Holiday Millionaire’ campaign

- By JOHN ROLAND LEGASPI

For the longest time, we have heard the saying: "Beauty is skin deep." It means that true beauty lies not just on the surface, but also in character and values. That is something homegrown Kojie.san wants to prove with its "Holiday Millionaire" campaign.

The campaign, which ran from November 2025 to January 2026, rewarded Filipino Kojie.san shoppers from all over the country with instant gifts, such as GCash credits and vouchers for Lazada and Shopee, among others. They won these rewards by simply sending a receipt featuring a P100 purchase of any Kojie.san products. Topping the list of rewards was the grand prize draw, with two selected shoppers each taking home P1 million.

The "Holiday Millionaire" campaign echoes one of the brand's core values: trust. It has been a guiding ethos of Kojie.san from the very beginning. Each of the brand's products is made with quality in mind, and, as a result, cultivated a lasting relationship with its consumers. The brand wants to celebrate that trust by giving back to its community.