Prøve GULL - Gratis

Bottled memories

Manila Bulletin

|

August 15, 2025

Tadhana Fragrance brings the soul of the Philippines to Grasse Perfume Week

- JESSICA PAG-IWAYAN

Bottled memories

In the heart of Grasse, France—known as the birthplace of modern perfumery—a new scent story unfolded, carrying the humid sweetness of sugarcane fields, the zest of calamansi, and the floral grace of the sampaguita.

For this year’s run of Grasse Perfume Week, a Filipino fragrance brand, Tadhana Fragrance, graced the international stage, making history with its deeply emotional, culturally rich approach to scent.

Behind this bold move is Shale Albao, the founder and creative force of Tadhana Fragrance, whose journey to Grasse began years ago as a student at the prestigious ISIPCA (Institut Supérieur International du Parfum, de la Cosmétique et de l’Aromatique Alimentaire, which translates to Graduate School of International Perfume, Cosmetics, and Food Aroma) in France.

“I realized how underrepresented Asian perfumery was in the global market, and Philippine-made fragrances were practically nonexistent,” Shale told Manila Bulletin Lifestyle in an interview. “That realization lit a fire in me. I made it my personal mission to put our local fragrance artistry on the global stage.”

FLERE HISTORIER FRA Manila Bulletin

Manila Bulletin

Jan. BOP deficit narrows sharply

Pressures stemming from external conditions may have eased in January as the Philippines’ balance of payments (BOP) started 2026 with a significantly narrower deficit of $373 million.

time to read

1 min

February 20, 2026

Manila Bulletin

PBBM to teachers: Teach students empathy, character

Emphasizing that students will remember how their educators helped them believe in themselves, President Marcos encouraged teachers to teach learners empathy and character.

time to read

1 mins

February 20, 2026

Manila Bulletin

PH seen entering top-20 economies

The Philippines is poised to climb the ranks of the world's 20 largest economies in the coming decades, yet persistent governance challenges could temper its growth, according to London-based think tank Capital Economics.

time to read

2 mins

February 20, 2026

Manila Bulletin

Future rate moves hinge on confidence

Following the widely expected monetary policy easing to 4.25 percent, the Bangko Sentral ng Pilipinas (BSP) stands on uncertain ground regarding its future moves, as the central bank’s outlook for confidence recovery has turned murky.

time to read

2 mins

February 20, 2026

Manila Bulletin

Another bill seeks estate tax amnesty extension

Senate Ways and Means Committee has yet to act on similar measures

time to read

2 mins

February 20, 2026

Manila Bulletin

Manila Bulletin

VP Sara's 2028 presidential bid gaining more support

Various groups and individuals backed Vice President Sara Duterte's declaration on Wednesday to run for president in the May 2028 presidential elections.

time to read

3 mins

February 20, 2026

Manila Bulletin

Manila Bulletin

Charo Santos lets her hair down

Love, love, love is bursting on social media in this post-Valentine season.

time to read

2 mins

February 20, 2026

Manila Bulletin

Manila Bulletin

Suzuki upgrades the Jimny's safety

Jimny 3-Door now with Suzuki Safety Support

time to read

2 mins

February 20, 2026

Manila Bulletin

UNSC members blast Israel's West Bank plans on eve of Trump's Board of Peace meeting

Members of the United Nations Security Council called Wednesday for the Gaza ceasefire deal to become permanent and blasted Israeli efforts to expand control in the West Bank as a threat to prospects of a two-state solution, coming on the eve of President Donald Trump's first Board of Peace gathering to discuss the future of the Palestinian territories.

time to read

3 mins

February 20, 2026

Manila Bulletin

What Iloilo teaches us about culture, leadership, and growth

I have attended countless fiestas in my lifetime.

time to read

2 mins

February 20, 2026

Listen

Translate

Share

-
+

Change font size