Spotify targeting AI impersonation

Spotify has removed more than 75 million AI-generated “spammy” music tracks from its platform over the past 12 months, the company said Thursday, stepping up its crackdown on unauthorized AI-generated use of artists’ voices.

- BY WENDY LEE

The Swedish audio company said it would improve its enforcement of impersonation violations, launch a new spam filtering system and work with partners to label tracks that incorporate AI.

“We envision a future where artists and producers are in control of how or if they incorporate AI into their creative processes,” Spotify said in a post on its website on Thursday. “As always, we leave those creative decisions to artists themselves while continuing our work to protect them against spam, impersonation, and deception, and providing listeners with greater transparency about the music they hear.”