On board with a win-win proposition

New LAFC coach Dos Santos is confident he can deliver for club's fan base

- BY KEVIN BAXTER

Moments after Marc Dos Santos was formally introduced as the third head coach in LAFC history, he was led out of a news conference and onto the field at BMO Stadium to meet the most important constituency he'll have to win over in his new job.

The fans.

Since the club entered MLS in 2018, no team has won more games, scored more goals, earned more points or won more trophies than LAFC.

Yet as Dos Santos, a top assistant for five of those eight seasons, was hugging and mugging with some of the people who are soon to become his fiercest critics, another supporter approached general manager John Thorrington with a question.

“How do you separate job description, that question made things clear: being the best is no longer good enough.

He will have to be better than that.

And Dos Santos is not just fine with that, he’s embracing it.

“I knew the pressure,” he said. “You live once. You live scared, buy a Doberman or something, right? It’s a great opportunity. But I think it's a privilege when you coach a team in Los Angeles.

“Every sport here is pressure. Every team here is win, win. It’s a winning city and the culture of the city. So I understand that.”

Oh, did we also mention that just winning isn't enough? For LAFC’s famously demanding supporters, how you win is almost as important.

“We have to win and we have to entertain,” Thorrington said. “We’ve done a lot of that over the years. But we have to drill down on that.”

That means attacking, staying on the front foot, being aggressive, relentless and tireless. Also no problem for Dos Santos, since that’s exactly the kind of soccer he likes to play.