'Here to win' - but what will be the next big FSG VICTORY?

FROM STADIUM TO SLOT, BUILDING ON FIRST 15 YEARS IS A THRILLING PROSPECT

- Paul Gorst

FIFTEEN years ago this week, John W Henry stood on the steps of London's High Court as the new principal owner of Liverpool FC and delivered his mission statement.

“We're here to win,” he professed just moments after Fenway Sports Group, who were then known as New England Sports Ventures, had completed a £300m takeover at Anfield to end the reign of the detested Tom Hicks and George Gilett, whose disastrous stewardship had led the club to the brink of financial ruin.

In the decade-and-a-half since, FSG have transformed the fortunes on Merseyside. In October 2025, they stand as the Premier League champions who are almost certain to post record-breaking revenues in their next set of accounts, aided, in part, by their 10-year agreement with new kit manufacturers Adidas alongside a whole host of commercial agreements that have been penned in recent times.

Anfield now plays host to crowds of 60,000 on a weekly basis having seen the Main Stand and Anfield Road ends increase capacity in 2016 and 2023, respectively, while a £50m training facility named the AXA Centre opened five years ago next month.

In a public statement released on Wednesday, FSG have made clear their intent to continue the progress on Merseyside, saying: “Today is a day to look back with gratitude. But it’s also a reminder that our work isn’t done. There’s still so much more ahead of us - more to achieve, more to win, and more memories to make, together.”

So what does that future look like for Liverpool under the guidance of Fenway?

The ECHO’s dedicated Reds writers have taken a closer look as to what might be on the agenda on Merseyside in the coming months and years.