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Butlin's back in profit in its 90th year

Leicester Mercury

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December 05, 2025

BUTLIN’S has bounced back from a £75m loss to return to profitability during its most recent financial year, new figures show.

The holiday resort operator, which has sites in Bognor Regis in West Sussex, Minehead in Somerset and Skegness in Lincolnshire, recorded a pretax profit of £28.3m for 2024, according to fresh accounts lodged with Companies House.

This represents a turnaround after Butlin’s plunged to a pretax loss of £74.2m for 2023.

The company’s bottom line received a significant boost from a substantial revaluation of its resort properties worth tens of millions of pounds.

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