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How to avoid being ripped off by airport duty-free discount deals

Lancashire Evening Post

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July 24, 2025

Brits confused by Brexit tax rules could be paying extra for luxury goods they could pick up cheaper at supermarkets, high street stores or buying online

Many Brits still believe duty-free shopping means guaranteed savings but since Brexit, it's not always the case and some travellers are being ripped off to the tune of £20, £30 or more.

Rebecca Bebbington, personal finance expert at NetVoucherCodes breaks down when duty free shopping is a good deal and the exact products Brits should be buying at the airport.

The confusion comes down to the new rules on tax-free purchases. Before Brexit, flying within the EU meant no big price swings, you paid the same VAT-inclusive prices as you would on the high street.

Now, technically, duty-free is back for travel outside the EU. But if you're flying to EU destinations, the same VAT rules still apply, meaning so-called "duty-free" prices often are not any cheaper.

Genuine duty-free bargains (if travelling outside the EU):

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