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UAE launches sensory menstruation guidebook for girls with autism

Khaleej Times

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April 25, 2025

The world’s first-of-its-kind sensory guidebook for menstruation has been launched in UAE, designed to assist young girls on the autism spectrum in navigating the complexities of periods.

- Rugayya Al Qaydi ralgaydi@khaleejtimes.com

Explaining periods can be a challenging task for any parent, but for those with daughters on the autism spectrum, it often becomes significantly more challenging.

Traditional educational materials generally overlook the sensory-sensitive needs of these young girls, which may result in confusion, anxiety, and sensory overload during this critical life stage.

To fill this gap, Nana partnered with Saatchi & Saatchi to create a sensory-first guidebook that redefines period education.

“Ruby Blooms” features engaging pages designed to resonate with individuals with autism, employing varied textures, soothing colours, and simplified illustrations to introduce and acclimate girls to different aspects of menstruation.

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