Fintech can offer needs like Netflix knows shows

If entertainment platforms can predict what people want to watch, then banks can predict what people need financially.

- Nandini Sircar [e-mail]

That's the idea showcased by two founders who took the stage in Dubai before investors on Wednesday, as the UAE doubles down on its ambition to become the region’s fintech capital.

In a region where on-demand digital services have become second nature, co-founders of Daleel, argued that the country’s next major leap will come from making finance just as intuitive.

Presenting at an investor pitching session organised by Khaleej Times Events at the Address Skyview, the duo unveiled what they call the region’s first personalised financial marketplace — built in the UAE, for the UAE and wider GCC.

Prashant opened the pitch with a comparison every consumer in the room instantly recognised. “Experiences offered by the likes of Netflix, Amazon, Spotify...” he began, before pointing out the irony. While these platforms can predict entertainment preferences with uncanny accuracy, banks are still far behind.