Kashmir Hospitality Sector Rebounds After Slump

The first blanket of snow this winter not just covered Kashmir’s peaks but has dusted off months of anxiety for those whose livelihoods depend on the rhythm of arriving footsteps and clinking teacups.

- Observer News Service

From Dal Lake to the slopes of Gulmarg, and Pahalgam to Sonamarg, the Valley's tourism heartbeat is gaining momentum once again.

Qamar Sajad, the Director of Tourism Kashmir told KNO that the turnaround of visitors reflects not just nature's grace but the teamwork behind the industry’s revival.

“We are witnessing a steady rise in tourist footfall, and that is because everyone, from shikara operators to hoteliers and from the government to ground-level workers, has played their part,” he said. “This is not just about snowfall, but about the spirit of people who have worked tirelessly to make Kashmir shine. The government and stakeholders together have made tourism breathe again.”