Div Com Jammu Reviews Preparations For Annual Basohli Utsav

KATHUA: Divisional Commissioner Jammu, Ramesh Kumar on Thursday visited Basohli to hold a comprehensive interaction with stakeholders and review the roadmap for the Annual Basohli Festival to be organised in coming months for celebrating and reviving the region's rich cultural and artistic heritage.

- Observer News Service

While interacting with the participants, the Divisional Commissioner underlined the importance of reviving Basohli's pristine glory through the Basohli Utsav.

He said that Basohli holds immense cultural and historical significance with its world-famous paintings, fine Pashmina, traditional food, and iconic heritage sites like Atal Setu, Basohli Fort and Chanchlo Mata Mandir.

The Divisional Commissioner emphasized that coordinated efforts are required to put and promote Basohli on the tourism map of the country. He added that the need of the hour is enhanced local involvement and scaled production of indigenous crafts like Basohli paintings and pashmina shawls to enhance their reach and market value.