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Eyeing Gen Z, commercial real estate players ramp up projects in Tier II-III Indian cities
India Post
|May 30, 2025
Real estate developers in India are rethinking their business strategy, keeping in mind the aspirations of the youth, especially the Gen Z segment.
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Regional commercial real estate players, particularly in tier II and tier III cities, are ramping up projects to meet that emerging demand, say executives.
Luxury cafes, fine dining restaurants, gaming centers, salons, malls, and exhibition centers are booming in tier II and tier III cities, with the growing demand for such amenities. Real estate players are cashing in on these opportunities.
The executives say that the commercial real estate sector is undergoing a generational transformation, as the baton passes from baby boomers, Gen X, and millennials to the tech-savvy, environmentally conscious, and entrepreneurial Gen Z.
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