Cranswick is set to invest £40m to boost animal welfare following pig abuse claims

PORK PRODUCER SAYS IT WILL CONFIRM ITS SIX-POINT PLAN BY END OF YEAR

- By COREENA FORD

Cranswick said the behaviour depicted at Mere Farm was 'wholly unacceptable'

SUPERMARKET food supplier Cranswick has pledged to plough £40m into its operations on the back of an independent vet's review, triggered by claims of pig cruelty at three of its farms.

Earlier this autumn we reported how Cranswick faced yet more pig abuse claims, after footage from a third farm was released by campaigners Animal Justice Project.

Pictures published by the group appeared to show staff at Mere Farm, near Barton-upon-Humber, picking up young pigs and throwing them on the concrete floor - a practice known as “thumping”.

Hull pork producer Cranswick, which owns the farm, said the behaviour was “wholly unacceptable” and sacked several members of staff.

The Mere Farm footage of alleged mistreatment followed the release of images and footage from Northmoor and Somerby Top, where cannibalism among pigs was filmed in 2024.

The three farms in question were acquired by Cranswick in 2023 amid a major expansion of its pork production.