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Quick Comm Surge Sends DMart Ready Stores Reeling
Hindustan Times West UP
|January 13, 2025
The instant commerce avalanche has caught Avenue Supermarts Ltd's DMart Ready stores off-guard, forcing India's largest listed retailer to shutter many of these pick-up points and shift focus to the home delivery space.
BENGALURU:
Avenue Supermarts rolled out the DMart Ready model following the covid pandemic outbreak in 2020, where customers could order online and collect groceries from a pick-up point. However, the model has struggled, even as the company's long-time chief executive officer (CEO) Neville Noronha prepares to exit.
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