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Hunger games: Battle for fast food delivery heats up
Hindustan Times Rajasthan
|January 15, 2025
A war is brewing in online delivery as fast food takes on a new twist in India.
BENGALURU/NEW DELHI: After shaking up the retail market for online deliveries with their quick commerce services, Zomato's Blinkit and Swiggy recently launched standalone apps to deliver meals, snacks and beverages in 15-20 minutes.
Their quick commerce rival Zepto was the first off the mark among the three, starting a quick food delivery service called Zepto Cafe in 2022 and launching a standalone app for its food business in December last year.
In November, Bengaluru-based quick food delivery startup Swish raised $2 million from venture capital firm Accel and other investors. Swish was founded in August 2024.
The rush into online fast-food deliveries is expected to increase competition in the food ordering space, prompting regular food service companies to prepare items for shorter delivery timelines.
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