Prøve GULL - Gratis

Brands conduct checks on influencers before hiring

Hindustan Times Rajasthan

|

March 24, 2025

What happens in the background after influencers sign up to partner with brands to promote their products? An external forensic investigation.

- Pratishtha Bagai

MUMBAI: Agencies conducting such checks skim through creators' social media profiles on all platforms, employment history and financial filings. They even look for any criminal record.

"The companies need these influencers to have a certain image that will tie well with their brand recall," Tarun Bhatia, regional managing director of investigations at Kroll, one of Asia Pacific's top forensic consulting firms, told Mint.

"They come to us to check the kind of image these influencers have across social media platforms to ensure that they redirect the value of the brand they represent," Bhatia said. "If there is damaging content, which includes an older video, post, images and likes, then the client is alerted."

Such background checks do help companies avoid potential controversies while working with influencers. That becomes even more critical when creators have come under increasing scrutiny from courts, prompting the government to draft new regulations.

FLERE HISTORIER FRA Hindustan Times Rajasthan

Hindustan Times Rajasthan

Vedanta Q2 PAT drops 38% to ₹3,479 crore

Vedanta Q2 PAT

time to read

1 min

November 01, 2025

Hindustan Times Rajasthan

Kharge calls for ban on RSS, slams Modi

Congress president Mallikarjun Kharge on Friday said that in his personal opinion, the RSS should be banned as most law and order problems in the country are arising because of the BJP-RSS.

time to read

1 min

November 01, 2025

Hindustan Times Rajasthan

Census needs teachers, but schools even more

India's population census will finally be held in 2027 - six years too late.

time to read

2 mins

November 01, 2025

Hindustan Times Rajasthan

Gurmeet Choudhary

Actor, martial artist, @GuruChoudhary

time to read

1 min

November 01, 2025

Hindustan Times Rajasthan

State govts get flak from SC over violation of ABC rules

COMMUNITY DOGS CASE

time to read

1 mins

November 01, 2025

Hindustan Times Rajasthan

'I have always known that ghosts are among us'

The International Booker Prize-winning translator on writing her first novel

time to read

2 mins

November 01, 2025

Hindustan Times Rajasthan

Opportunity for India in US shift in nuclear policy

President Trump's decision to end Washington's moratorium on nuclear testing offers a window for New Delhi to reassess its nuclear arsenal

time to read

4 mins

November 01, 2025

Hindustan Times Rajasthan

Caste-away: Still surviving beyond India's shores

Suraj Milind Yengde's Caste: A Global Story etches an unflinching history of the struggle against oppression

time to read

4 mins

November 01, 2025

Hindustan Times Rajasthan

Focus on jobs, women in NDA Bihar Sankalp Patra

The ruling National Democratic Alliance (NDA) on Friday released its 'Sankalp Patra' (manifesto) for the Bihar assembly election, with a focus on creating 10 million jobs, education, healthcare, infrastructure, and women empowerment.

time to read

1 min

November 01, 2025

Hindustan Times Rajasthan

The keeper of stories

{ TALES OF MAGIC AND MEANING } CAPTURING THE ESSENCE OF THE NAGAS

time to read

3 mins

November 01, 2025

Listen

Translate

Share

-
+

Change font size