Malabar Gold & Diamonds Mulls Lab-Grown Diamonds Entry

Malabar Gold & Diamonds is exploring an entry into the lab-grown diamond market with a distinct branding strategy, joining a small but growing list of jewellery retailers eyeing the nascent segment.

- Suneera Tandon

NEW DELHI:

The company is studying consumer interest in lab-grown diamonds and evaluating how best to position its offering, said M.P. Ahammed, chairman of the Kerala-headquartered group. "We want to come with a different proposition with a separate identity and not mix it with natural diamonds, as customers are different," he said on the sidelines of a press conference in Delhi. Malabar has not yet set a timeline for its venture.