We have capital but we require new storytellers: Uday Shankar

"Television remains healthy in India, the surge in streaming is spectacular but to expand the country's $30 billion video entertainment industry, we need to make more content customized for this market, go deeper with distribution and build creative infrastructure,

- Shuchi Bansal

MUMBAI: " said Uday Shankar, vice chairman of JioStar and co-founder of Bodhi Tree Systems. Shankar was in a fireside chat with Vivek Couto, executive director, Media Partners Asia, on the third day of the World Audio Visual and Entertainment Summit (WAVES 2025) in Mumbai.

Couto said though India's video industry has come a long way from $500 million 25 years ago to $30 billion today, it is way behind China at $75 billion and the US at $200 billion.

Referring to YouTube CEO Neal Mohan's announcement at WAVES of the ₹850 crore investment that the company will make in India's burgeoning creator economy, Couto asked Shankar about investments by JioStar, which was formed by the merger of Viacom18 (owned by Reliance Industries and Bodhi Tree Systems) and Star India (owned by The Walt Disney Company).