Prøve GULL - Gratis
Small packs flood shelves as rural India defies slump
Hindustan Times Jammu
|December 25, 2024
FMCG giants betting on hinterland to drive consumption as urban demand cools
NEW DELHI: Makers of packaged food to personal care products have ramped up supply of affordable packs and are launching specific brands for rural areas as India's hinterland drives consumption even as urban demand cools.
Zydus Wellness Ltd and Dabur India Ltd have intensified marketing in rural areas, prioritizing affordable hair colours, energy drinks and talcum powder.
Godrej Consumer Products Ltd has introduced smaller-sized products of Godrej Expert hair colour, Goodknight incense sticks, and KS deodorants to widen their availability in the rural markets.
"We have also increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products.
Denne historien er fra December 25, 2024-utgaven av Hindustan Times Jammu.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Hindustan Times Jammu
Hindustan Times Jammu
Trump: Gaza truce will hold as Israel, Hamas tired of fighting
US President Donald Trump said he believed the Israeli ceasefire that began in Gaza on Friday would hold as Israel and Hamas are \"tired\" of fighting.
2 mins
October 12, 2025
Hindustan Times Jammu
Space oddities: The strangest planets we've found so far
FROM THE ARCHIVES: Are we ready to encounter alien life, asks Nikku Madhusudhan of the Institute of Astronomy at University of Cambridge
1 mins
October 12, 2025
Hindustan Times Jammu
Modi launches two agri schemes worth ₹35k-cr
Prime Minister Narendra Modi on Saturday said that the reforms in agriculture and farming sectors undertaken by the Union government in the last 11 years have begun to show results, but for speedy development of the country, these sectors will need to be strengthened further.
1 mins
October 12, 2025
Hindustan Times Jammu
Modi launches two agri schemes worth ₹35k-cr
Prime Minister Narendra Modi on Saturday said that the reforms in agriculture and farming sectors undertaken by the Union government in the last 11 years have begun to show results, but for speedy development of the country, these sectors will need to be strengthened further.
1 mins
October 12, 2025
Hindustan Times Jammu
Where is everyone?
We've been searching for decades, but haven't found so much as a microbe in space yet. Could it be that we're early; that life simply has not evolved yet in the neighbourhood? Are we doing it all wrong? Is there a bustling universe of sentient beings out there, waiting for us to catch on? Humans are now beginning to build technology that could make the difference in our quest for alien life. We have a growing understanding of what to look for. We're getting better at sending probes to nearby planets, which could tell us more about where and how to search. What might we find? Why does it matter? Take a look
6 mins
October 12, 2025
Hindustan Times Jammu
Being Indian, and being seen as one
\"Where are you from?\" \"India.' \"Oh, you don't look Indian.
3 mins
October 12, 2025
Hindustan Times Jammu
Talking about a revolution
Astrophysicists are uncovering planets that echo worlds from the works of James Cameron, Andy Weir and George Lucas. Take a look.
2 mins
October 12, 2025
Hindustan Times Jammu
We scan and we will
A TIMELINE
1 mins
October 12, 2025
Hindustan Times Jammu
MF Husain: Man and myth, art and artist
M F Husain is undoubtedly India's best known and perhaps most highly regarded modern artist. As an editorial in this newspaper put it last week, he is \"arguably the most inventive artist of Indian modernism\". This is why it's not just sad but upsetting that an MF Husain museum will open next month in Doha and not in the country of his birth.
2 mins
October 12, 2025
Hindustan Times Jammu
Are you seeing what I'm seeing?
It's surprising that both Homebound and Kantara: Chapter 1 wallow in cliches of India, rather than reinventing them
2 mins
October 12, 2025
Listen
Translate
Change font size